A business owner’s personal brand can be a strong driver of trust, visibility and business growth—if it’s built on relevant and meaningful engagement. Building a personal brand is not just...
Eileen Fisher’s circular Renew brand has collected 3 million items since she started the business. Eileen Fisher has come full circle. The company’s Renew take-back program reached a milestone o...
We’re not in a healthy spot The Xbox brand has been through many highs and lows over the years, and it’s safe to say its current position is akin to a stalled rollercoaster cart so close t...
Stephen Curry’s New Deal With Chinese Brand Emerges as Major Threat to Nike’s International Business
Nike is at risk of losing China after Warriors superstar Stephen Curry decides to continue his Curry Brand with Li-Ning. Stephen Curry just signed with Li-Ning, positioning the Chinese brand to overta...
Executives are already being interpreted by investors, employees and the market whether they participate in that narrative or not—making intentional leadership branding a critical lever for influence,...
The strongest brand advocates emerge when they feel emotionally connected to what a company represents and want to share that experience with others. In a crowded marketplace, audiences are increasing...
The popular doughnut company Krispy Kreme could owe some customers up to $3,500 after settling a class-action lawsuit. Customers of the doughnut brand Krispy Kreme may be eligible for a $3,500 payout ...
A man says his dad was the true mozzarella master behind the famed Polly-O cheese brand and has demanded $1.5 billion in damages from three companies he claims “stole” the “good will...
Allbirds is ditching wool sneakers for AI servers, rebranding as NewBird AI after locking in a $50M convertible financing facility. After selling its shoe brand and assets last month for $39 million, ...
Delta Air Lines introduced a new generation of Delta One suites on new Airbus A350-1000 aircraft. For the first time in nearly a decade, Delta Air Lines unveiled its next-generation Delta One suites o...
