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Stephen Curry’s New Deal With Chinese Brand Emerges as Major Threat to Nike’s International Business

Nike is at risk of losing China after Warriors superstar Stephen Curry decides to continue his Curry Brand with Li-Ning.

Stephen Curry just signed with Li-Ning, positioning the Chinese brand to overtake Nike in Greater China by 2030. While The Swoosh once dominated the region unchallenged, thanks to supertstars like Kobe Bryant, local disruptors have aggressively close… [3686 chars]

Source: Essentially Sports | Published: 2026-06-02T12:13:35Z

Credit: Essentially Sports

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