As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands thrive in 2026.
For years, marketing to the “general market” was a reliable path to growth. Broad reach, consistent messaging, and scale-driven efficiency helped brands build awareness and momentum.
But that approach is losing its effectiveness.
As customers become … [3980 chars]
Source: Forbes | Published: 2026-01-15T10:45:00Z
Credit: Forbes
