The celebrity-backed household and beauty brand closes all stores and its website as it takes drastic steps to avoid going out of business.
For every Skims or Goop, you get an awful lot of brands that fail, despite celebrity backing.
When the connection between the celebrity, the product, and its audience works, however, the impact can be powerful.
“Celebrity branding operates on the pri… [5784 chars]
Source: The Street | Published: 2025-12-19T18:37:35Z
Credit: The Street
