Nike’s Jordan brand is expanding beyond Michael Jordan as women athletes drive cultural relevance, new consumers, and growth for the $7 billion business.
But for some athletes, the Jordan legacy has come with too much pressure. “In the men’s game, we tend to compare every athlete: are they another MJ?” Mensah says. “That can kind of get in your head.”
That’s one reason Mensah is excited about the pote… [3829 chars]
Source: Fortune | Published: 2025-12-17T18:08:49Z
Credit: Fortune
