A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to achieve.
A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to achieve. Many teams treat purpose as a separate track from performance, which makes it hard to demonstrate impact or get sustaine… [7084 chars]
Source: Forbes | Published: 2025-12-19T13:15:00Z
Credit: Forbes
