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Xbox CEO says “we have to reset the business” to “be where the world plays”

We’re not in a healthy spot

The Xbox brand has been through many highs and lows over the years, and it’s safe to say its current position is akin to a stalled rollercoaster cart so close to the ground its inhabitants can just step out and grab an ice cream cone.
Hardware sales … [2280 chars]

Source: GamesRadar+ | Published: 2026-06-06T00:47:28Z

Credit: GamesRadar+

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