If you have checked a Broadway ticket price this summer and thought it had changed on you from a couple of weeks ago, it probably did.
Broadway, thankfully, is not using an invisible algorithm that instantly flips prices. Pricing is set and adjusted by producers and their marketing and ticketing teams, sometimes bi-weekly, based on how a show is actually selling. They are watching p… [2784 chars]
Source: AM New York | Published: 2026-07-06T22:09:39Z
Credit: AM New York
