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EA Prioritizes Profitability with New In-Game Advertising Division

©Electronic ArtsElectronic Arts (EA) is set to significantly expand its in-game advertising business.

Electronic Arts (EA) is set to significantly expand its in-game advertising business. The company announced today (the 16th) that it has established a dedicated ‘EA Advertising Team’ to enhance the efficiency of in-game marketing efforts.
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Source: InvenGlobal | Published: 2026-06-16T08:38:56Z

Credit: InvenGlobal

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