Pre-launch marketing lets new retailers introduce the people behind the business and invite prospective customers into the story, inspiring them to check it out.
When a new local retailer opens up in a community, sometimes people will notice the sign, browse once and move on. Other times, neighbors and shoppers feel instantly that the new business already belongs. The difference often comes down to how well a… [7317 chars]
Source: Forbes | Published: 2026-06-12T17:15:58Z
Credit: Forbes
