Next generation EE architecture of cars will define the future business model of car companies and their ability to generate life cycle revenues from the vehicle
Picture two SUVs rolling off two different assembly lines on the same morning in 2028. Same segment, same sticker price, near-identical spec sheets. Three years later, one of them has quietly taught itself to drive hands-free on the highway, parks it… [9144 chars]
Source: Forbes | Published: 2026-06-11T15:16:15Z
Credit: Forbes
