Home / Business / Microsoft lost “millions” of subscribers after its Game Pass price hike.

Microsoft lost “millions” of subscribers after its Game Pass price hike.

Xbox chief strategy officer Matthew Ball acknowledged during a The Game Business Live interview at Summer Game Fest that the wave of cancellations happened over just a few months after the October price hike. Ball also admitted that “the value of the offering has now changed,” since Call of Duty games won’t be available day-one on Game Pass anymore.
[Link: Is Xbox Fixable? | https://www.gamespot.com/articles/is-xbox-fixable/ | GameSpot]

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Microsoft lost “millions” of subscribers after its Game Pass price hike.
Xbox chief strategy officer Matthew Ball acknowledged during a The Game Business Live interview at Summer Game Fest that the wave of cancellations happened over … [656 chars]

Source: The Verge | Published: 2026-06-09T15:05:18Z

Credit: The Verge

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