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Microsoft admits Game Pass price hike drove away “millions” of subscribers

Speaking during a Summer Game Fest interview with Game Business Live (via GameSpot), Microsoft’s recently installed Xbox chief strategy officer, Matthew Ball, spoke about the impact of…

Facepalm: If there’s a sure way to lose a huge number of subscribers to your successful service, it’s implementing a massive price hike. It seems Microsoft was unaware of this obvious fact when it hiked Game Pass prices last year, only now admitting … [1948 chars]

Source: TechSpot | Published: 2026-06-09T11:58:00Z

Credit: TechSpot

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