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I Asked 4 Executives How They Measure AI ROI. None Started With AI Tokens.

As companies rethink AI token spending, four executives told Business Insider what metrics they use to measure return on investment.

Silicon Valley has spent the past year turning AI usage into a scoreboard.
But after asking four executives about how they measure AI return on investment at Mistral AI’s summit in Paris last month, I noticed something striking: none of them started … [2535 chars]

Source: Business Insider | Published: 2026-06-09T10:14:11Z

Credit: Business Insider

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