Modern CMOs are being asked to operate with greater accountability, tighter alignment and a clearer connection to business performance.
CEO of Arketi Group, a B2B agency helping tech companies drive revenue & accelerate growth through marketplace and workplace communications.
For years, marketing-qualified leads (MQLs) were the currency of demand generation. They give marketing team… [5414 chars]
Source: Forbes | Published: 2026-06-08T11:15:00Z
Credit: Forbes
