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How PE Guy Became a Million-Dollar Business in Just a Year

Johnny Hilbrant’s joke parodying annoying finance bros has become a hit. They would be shocked by how much he makes off of “silly little skits.”

The growth of Johnny Hilbrant’s PE Guy character over the past year has been, to borrow one of his favorite phrases, “substantial.”
What had started as a joke has turned into a real business, one that PE Guy might even want to invest in. While people… [6862 chars]

Source: Business Insider | Published: 2026-06-07T10:28:01Z

Credit: Business Insider

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