Australia’s Treasury Wine Estates is doubling down on a handful of brands including Penfolds and reviewing its troubled Americas business as part of a plan to cut costs and rebuild investor confidence.
The maker of Penfolds luxury red wine said on Thursday it would simplify its portfolio by focusing on “Regional Heroes” and “Power Brands” and cutting the number of brands to fewer than 30 over five years from the current 76.
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Source: Reuters | Published: 2026-06-04T00:23:23Z
Credit: Reuters
