Africa’s richest biodiversity, fastest-growing consumer market, and most innovative food founders are open for business. American buyers still aren’t paying attention.
The exhibit hall at Cape Town’s Good Life Show smelled like rooibos, baobab, and something harder to name. Ambition, maybe. Africa’s largest natural food tradeshow drew hundreds of exhibitors this May: kombucha makers working with indigenous South Af… [10245 chars]
Source: Forbes | Published: 2026-05-31T14:14:37Z
Credit: Forbes
