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What K-Pop Can Teach Every Business About Market Creation

What a deaf K-pop group, Seoul’s first permanent Auracast installation, and a jazz club reveal about culture, accessibility, and market creation.

Here is a rather unique and fantastic combination. A deaf K-pop group, a Seoul jazz club, and a permanent Auracast installation reveal how difficult markets really are.
Earlier this week, I found myself in an intimate Seoul jazz club called Kind Seou… [8880 chars]

Source: Forbes | Published: 2026-05-31T19:32:42Z

Credit: Forbes

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