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San Francisco Bar Operator Says Tech Is Going Sober, Likes Mocktails

Greg Lindgren co-owns three bars and an events business in San Francisco. He’s noticed the sobriety kick in tech.

This as-told-to essay is based on a conversation with Greg Lindgren, a 57-year-old bar operator from San Francisco. He co-owns 15 Romolo, The Cordial, Rye Cocktail Bar, and the events company Rye on the Road with Jon Gasparini. It’s been edited for l… [3809 chars]

Source: Business Insider | Published: 2026-05-31T08:35:01Z

Credit: Business Insider

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