Elite grocery chain Erewhon is embarking on an aggressive expansion in Southern California. Started as a humble bulk grains outlet, its cult success is rewriting the rules of the supermarket business.
Fitness trainer Gregg Miele — @greggyhustle to his nearly 20,000 Instagram followers — is a creature of habit: Every day, he hits the gym and goes to Erewhon.
At the upscale organic grocer, he might buy a cup of overnight oats (“the best”), replenish… [11268 chars]
Source: Los Angeles Times | Published: 2026-04-29T21:48:38Z
Credit: Los Angeles Times
