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Hair Is Confidence. It’s Also a $3.7 Billion Business Lesson

Why millions of women never went back to the salon — and how companies like Sally Beauty and the DIY beauty boom are reshaping how women spend.

Why the business of hair is recession-proof — and what it says about how women spend
Ask a woman about a bad hair day and she likely won’t describe a cosmetic problem. She’ll describe a confidence problem. Research consistently shows that hair is one… [8478 chars]

Source: Forbes | Published: 2026-04-28T21:42:10Z

Credit: Forbes

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