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Some Startups Are Tokenmaxxing. Others Say Trend Will Die Out.

Business Insider asked tech founders about the “tokenmaxxing” trend. Some are spending big and introducing minimum AI token quotas for engineers.

Kavitta Ghai wants her startup’s engineers to spend more tokens.
The 29-year-old cofounder of Nectir started setting minimum quotas for Claude Code use. First it was at least $100 in tokens a week, then $200. Now, the expectation is that her engineer… [5543 chars]

Source: Business Insider | Published: 2026-04-26T10:00:01Z

Credit: Business Insider

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