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How Business Strategy Changed From A Finite To An Infinite Game

Sinek showed how the finite game of playing to win should give way to the infinite game of creating customer value, but made a key error: insisting on a fixed future state

In 2019, Simon Sinek published The Infinite Game, a book that introduced millions of business leaders to philosopher James P. Carse’s 1986 classic Finite and Infinite Games. Sinek’s service to the management world was immense. He took Carse’s decepti… [6484 chars]

Source: Forbes | Published: 2026-04-26T16:30:03Z

Credit: Forbes

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