Alexa Rice didn’t inherit her grandmother’s beauty business. But she inherited her savvy – and from her Gold Coast apartment, the millennial entrepreneur is building Beech Beauty one shiny lip gloss at a time.
On a recent Thursday morning, Alexa Rice paces inside a West Side photography studio, adjusting accessories and stepping in and out of frame as models hit their marks for the camera. In jeans, zebra print booties, and a vermilion t-shirt, Rice holds … [12873 chars]
Source: Chicago Sun-Times | Published: 2026-04-16T10:30:00Z
Credit: Chicago Sun-Times
