Home / Sports / Bronny James Faces Setback as Nike’s Bid to Trademark Lakers Star’s Logo Gets Denied

Bronny James Faces Setback as Nike’s Bid to Trademark Lakers Star’s Logo Gets Denied

Bronny James’ business portfolio plans with Nike hit a snag after the Swoosh brand’s logo attempt was rejected.

Nike’s promise in Bronny James has always been sky high. He first signed with them on an NIL deal before he began college at USC. That was in 2022, and now in 2026, the son of LeBron James already has his player-exclusive kicks. However, the Swoosh b… [2895 chars]

Source: Essentially Sports | Published: 2026-04-15T06:37:46Z

Credit: Essentially Sports

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