Meta Platforms is projected to surpass Alphabet’s Google in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative business, according to Emarketer.
The Instagram-owner’s global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google’s projected $239.54 billion, the market research firm said.
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Meta’s Advantage+ automated ad suite has been gaining strong advert… [1167 chars]
Source: Reuters | Published: 2026-04-13T15:48:53Z
Credit: Reuters
