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I Eat Caviar on Everything, so I Built a Brand to Bring Prices Down

Sony Mordechai, the founder of Imperia Caviar, told Business Insider he built the business to make one of his favorite foods more accessible.

This as-told-to essay is based on a conversation with Sony Mordechai, the founder of Imperia Caviar and entrepreneur behind companies including Sport Couture Group and Alesonor Real Estate Development. It has been edited for length and clarity.
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Source: Business Insider | Published: 2026-04-09T10:19:01Z

Credit: Business Insider

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