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This Impulsive But Smart Strategy Built a Cult Brand

These bakers did something different one slow afternoon — and ended up with national attention and a lesson every small business owner should hear.

Pamela Weekes and Connie McDonald, co-founders of Levain Bakery, did not open their bakery with lines down the block.
They opened the doors on a cold December day and waited.
“We prayed somebody would buy a cup of coffee,” Weekes admits.
There was no… [4039 chars]

Source: Entrepreneur | Published: 2026-03-10T15:30:00Z

Credit: Entrepreneur

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