Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needs
In February, agencies continued to grapple with the existential question of how to add value in an industry transformed by AI.
For many, this involved continued reorganization and efforts to slim down. The most significant move this month came from W… [361 chars]
Source: Adweek | Published: 2026-03-03T11:00:00Z
Credit: Adweek
