From 400 patents to AI “propensity marketing,” Ferragamo’s Michela Ratti explains how the luxury maison stays relevant at Davos 2026. Read the innovation roadmap.
At the Female Quotient during Davos 2026, Michela Ratti, Chief Brand and Communications Officer at Ferragamo, detailed how a century-old luxury maison maintains its soul while embracing the “table stakes” of modern technology. Ratti argues that for F… [2340 chars]
Source: Los Angeles Times | Published: 2026-02-02T19:32:50Z
Credit: Los Angeles Times
