Steph So discusses how she blends hospitality with technology, why curiosity drives her decisions and how Shake Shack keeps innovating without losing its soul.
Key Takeaways
So believes technology should feel as warm and intuitive as a great team member.
From approving a GoPro experiment to rethinking kiosk design to testing value programs, So encourages her team to study the guest perspective and build exp… [4884 chars]
Source: Entrepreneur | Published: 2025-12-23T15:00:00Z
Credit: Entrepreneur
