Creative innovation company R/GA’s report highlights a pivotal shift: AI is transforming who consumers trust to make decisions, find solutions, and complete transactions.
Consumer shopping habits are evolving at a pace that requires brands to act fast and continuously adapt. Platforms that once shaped discovery are being replaced by personal AI agents that don’t just help consumers shop. They shop for them.
Imagine th… [7576 chars]
Source: Fast Company | Published: 2025-10-15T13:31:54Z
Credit: Fast Company
