After decades chasing the next big thing in tech, Xander Soren is intentionally keeping his wine brand small enough to taste every decision.
He produces just 600 to 800 cases per vintage, sometimes fewer than 100 cases of a single wine. It is a boutique operation with a big vision, rooted not in scale but in intention.
A Lifelong Connection to Apple and Japan
For most people, leaving Appl… [1003 chars]
Source: Inc. Magazine | Published: 2026-01-24T16:00:00Z
Credit: Inc. Magazine
