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Colgate to change toothpaste packaging to address Texas AG fluoride concerns

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents and children.

Paxton said on Monday that beginning on November 1, Colgate will depict “safe, age-appropriate amounts of toothpaste” for children under six for its Colgate, Tom’s of Maine and hello brands of toothpaste, consistent with the labels’ instructions.
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Source: Reuters | Published: 2025-09-15T17:38:14Z

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Credit: Reuters

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