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Using AI just to reduce costs is a woeful misuse of a transformative technology

Nigel Vaz, CEO of Publicis Sapient, says most leaders are misusing AI and missing a once-in-a-generation chance to transform business growth.

You should be looking for butterflies—not faster caterpillars. The definition of transformation is exactly that—caterpillars becoming butterflies. Otherwise, you are not recognizing AI’s potential. As with the internet, it’s a once-in-a-generation op… [2925 chars]

Source: Fortune | Published: 2026-01-15T08:00:00Z

Credit: Fortune

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