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Efficiency Isn’t Strategy: The Hidden Risk In Climate Innovation

How efficiency-driven climate adaptation can create the illusion of resilience while locking in fragile business models.

Why Efficiency Alone Won’t Save Climate-Exposed Industries
Investors take note: global winter tourism is a $320 billion industry estimated to more than double by 2035. But there’s a hitch: the industry existentially depends on nature. Like most indus… [6750 chars]

Source: Forbes | Published: 2026-01-13T15:06:32Z

Credit: Forbes

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