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Lessons Learned From My Failed Business That Helped Me the Second Time

Michelle Hu, owner of Étoile, shares how learning from her failed beauty tech app led to Étoile’s over $9 milion revenue last year.

This as-told-to essay is based on a conversation with Michelle Hu, a 30-year-old business owner based in New York City. It’s been edited for length and clarity.
My first business died as quickly as it started.
In 2017, I was working as an investment … [4559 chars]

Source: Business Insider | Published: 2026-01-10T10:11:01Z

Credit: Business Insider

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