Six unmissable forces shaping consumer behaviour in 2026: AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action
At the close of 2025, a familiar story emerges from the data: consumers are living with contradiction, they want certainty from technology and comfort from humanity; they crave personalised routes to ease, yet they recoil when systems feel opaque, in… [7305 chars]
Source: Forbes | Published: 2026-01-02T15:29:02Z
Credit: Forbes
