Home / Sports / Embracer Boss Says Players Don’t Want AI To Make “Generic, Soulless Side Quests”

Embracer Boss Says Players Don’t Want AI To Make “Generic, Soulless Side Quests”

AI is the “most powerful technology tool of our generation” and Embracer is already seeing productivity increases thanks to it,” according to the CEO.

Embracer Group CEO Phil Rogers has commented on AI in gaming, saying it’s the “most powerful technology tool of our generation” and one that the company wants to deploy strategically.
During an investor meeting recently reported on by Game File, Roge… [2173 chars]

Source: GameSpot | Published: 2025-09-24T08:05:12Z

Credit: GameSpot

Tagged:

Leave a Reply

Your email address will not be published. Required fields are marked *