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DSW tries out new retail concept at Framingham store

The store is hoping to woo more customers with customizable tote bags, a Gen Z-friendly selection of cowboy boots and kitten heels, and foot-scanning technology.

The changes come at a tumultuous moment for the nation’s retailers, which are juggling tariffs and an unstable market. DSW’s parent company, Designer Brands, saw a 4 percent drop, from $771 million to $739 million, in net sales compared with the same… [3702 chars]

Source: The Boston Globe | Published: 2025-09-24T10:00:00Z

Credit: The Boston Globe

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