Hallmark has built a holiday movie juggernaut and is now expanding that business into live experiences, such as a Christmas cruise.
The holiday season is Hallmark’s Super Bowl.
This year alone, Hallmark has 80 hours of original holiday-themed programming, including two unscripted series, two scripted series, a holiday special and 24 movies with titles such as “The Snow Must Go On… [6190 chars]
Source: Los Angeles Times | Published: 2025-12-25T11:00:00Z
Credit: Los Angeles Times
