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How This Family Business Went Viral Using Old School Advertising

Red Wing Shoe Company pulled off a twist on a traditional marketing tactic.

Over the past few weeks, Red Wing unveiled two unique billboards. One of the signs, which measures 18 by 40 feet and currently sits over downtown Minneapolis, is made entirely out of wood. The other one is constructed completely from leather. Both th… [803 chars]

Source: Inc. Magazine | Published: 2025-12-25T12:00:00Z

Credit: Inc. Magazine

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