Mastering customer communication for technical products starts by knowing your audience. Learn when to showcase technical details and when to focus on business outcomes and results.
A chef sees raw chicken and envisions a gourmet dish. A diner? They just want a perfectly plated meal, without considering the mess of how it was made. They don’t want to think about the steps it takes to go from squawking chicken to chicken tender. … [3270 chars]
Source: Forbes | Published: 2025-09-19T00:00:00Z
Credit: Forbes
