Startup founders building AI shopping tools think general-purpose models are too broad to deliver truly personalized shopping experiences.
With holiday shopping on the horizon, OpenAI and Perplexity both announced AI shopping features this week, which integrate into their existing chatbots to help users research potential purchases.
The tools are markedly similar to one another. OpenAI … [3827 chars]
Source: TechCrunch | Published: 2025-11-25T19:35:06Z
Credit: TechCrunch
