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Smoke and mirrors: The truth about overnight success in reputation-driven businesses

Five factors drive the social and business currency of influence.

We really thought it was going to be like Post Malone coming out of nowhere when “White Iverson” went viral in 2015: instant recognition for breakout work. In reputation-driven businesses, it’s easy to get seduced into believing good ideas will sell … [4921 chars]

Source: Fast Company | Published: 2025-09-16T18:05:32Z

Credit: Fast Company

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