The deal makes UFC and Zuffa Boxing the first sports organizations to incorporate prediction market technology into live events.
TKO Group Holdings — the parent company of UFC and Zuffa Boxing — has signed a multiyear partnership with Polymarket to bring real-time prediction markets into live combat sports.
The deal makes UFC and Zuffa Boxing the first sports organizations to … [1285 chars]
Source: CNBC | Published: 2025-11-13T13:00:21Z
Credit: CNBC
