What started as an extension of Roger Federer brands has grown to a premier sponsorship opportunity on the tennis calendar
When Laver Cup started in 2017, the initial six sponsors were all tied to one of the event’s founders, Roger Federer. Eight years later and the Laver Cup sponsorship list for its San Francisco edition has swelled to 22, a record.
“From a client enter… [3680 chars]
Source: Forbes | Published: 2025-09-19T00:00:00Z
Credit: Forbes
