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She Started a Business With $84M Revenue, Halloween Products

Esmeralda Hernandez grew up in Mexico, where she first learned about business at the flea markets she attended with her mother.

Key Takeaways
Hernandez is the founder and CEO of makeup brand Beauty Creations Cosmetics, which launched in 2016.
The business is eyeing major U.S. expansion and growing sales with limited collections, including a recent Halloween drop.
Esmeralda He… [6866 chars]

Source: Entrepreneur | Published: 2025-10-23T17:00:00Z

Credit: Entrepreneur

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