Home / Technology / Friend’s AI Ads Were Defaced. Then Heineken Joined the Fray.

Friend’s AI Ads Were Defaced. Then Heineken Joined the Fray.

Heineken USA’s marketing VP told Business Insider that “a refreshing social life matters more than we realize.”

When an AI wearable’s ad campaign sparked backlash in New York City, Heineken said: Hold my beer.
Friend, the company behind an AI companion you wear around your neck, spent over $1 million to plaster the city’s subway system with 11,000 car cards, 1… [2505 chars]

Source: Business Insider | Published: 2025-10-21T16:55:50Z

Credit: Business Insider

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